The Cycle of Life

Yvonne Bambrick has been on a bike since she was a baby. On the back of her father’s bike, a few decades back. But now she gets around Toronto under her own steam, and in her own words. Bambrick is the author of the Urban Cycling Survival Guide. It’s an introduction to the skills, gear […]

Yvonne Bambrick has been on a bike since she was a baby. On the back of her father’s bike, a few decades back. But now she gets around Toronto under her own steam, and in her own words. Bambrick is the author of the Urban Cycling Survival Guide. It’s an introduction to the skills, gear and rules you need to know to ride safely in streets that are sometimes mean to two wheels.

Yvonne Bambrick

Bambrick is not just a cyclist and author. She’s also been a cycling advocate for years. She was the co-creator of Pedestrian Sundays in Kensington Market and has been the executive director of the Toronto Cyclists Union (now Cycle Toronto) She still fights for bike lanes, safe streets and making cities like Toronto better for the eco-friendly ways of two wheels. She’s optimistic about the changes she’s seen in urban cycling and excited by the wide variety of bicycles and bike gear that make cycling safer and more accessible for children, parents, older folks and everyone who wants to ride for fun, to work or for fitness. That doesn’t mean Bambrick hates automobiles, in fact, she helps take care of the Kensington Market Garden Car, perhaps the greenest vehicle in Canada.

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Wayne MacPhail
Wayne MacPhail

Wayne is a digital strategist with extensive experience in traditional, online and communication strategy development. He has assisted clients like Random House (where he helped establish digital outreach programs), the Association of Science and Technology Centers, McMaster Family Medicine, rabble.ca, University of Toronto, Engineering reimagine their communications strategies for an emerging media landscape and new audiences. Wayne brings three decades of rich media content creation, a background in journalism and the ability to creatively understand brand and messaging and create new platforms and opportunities for Moongate’s clients. He has taught and developed online content creation and communications for a variety of colleges and universities in Ontario.

www.w8nc.com

Posted on Thursday, June 23rd, 2016
Filed under Canada | Ontario

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