The little, blue Dymo label on the metal door belies what’s just behind it. But in an nondescript alley in mid-town Toronto, a former tool and die shop has been transformed into the Espresso Institute of North America. The institute is the work of Ezra Braves, a seasoned espresso bar owner and coffee nerd/scientist. Braves’ institute trains baristas how to use the high tech equipment that roasts and renders beans into top notch coffee. It also helps cafe owner wannabes consider their options, understand the complex social dynamics and science of a great espresso bar and, well, goes into the obsessive detail of bean colour, providence and the thousand natural flavours that coffee is heir to. Plus, from time to time, Braves just kicks back and makes his own perfect coffee, just for him, or whoever drops by.
Wayne is a digital strategist with extensive experience in traditional, online and communication strategy development. He has assisted clients like Random House (where he helped establish digital outreach programs), the Association of Science and Technology Centers, McMaster Family Medicine, rabble.ca, University of Toronto, Engineering reimagine their communications strategies for an emerging media landscape and new audiences. Wayne brings three decades of rich media content creation, a background in journalism and the ability to creatively understand brand and messaging and create new platforms and opportunities for Moongate’s clients. He has taught and developed online content creation and communications for a variety of colleges and universities in Ontario.